Tomorrow is no ordinary day. Oh no, 19th November 2008 is…World Toilet Day.
Or so Water Aid would have it anyway.
Yes, lining up with such PR-powered additions to the festival calendar as National Sausage Week, is a whole day dedicated to the humble invention of Sir John Harrington.
No, Fact-fans, it wasn’t Thomas Crapper.
One can only guess at what the slogan should be.
The aim of this event is to raise awareness of areas of the world which lack sanitation.
According to the charity, which works in the field of water and sanitary provision, 2.5 billion people do not have somewhere private, safe or hygenic in which to go to the toilet.
Disturbingly, it also says that just 1 gramme of faeces can contain 10 million viruses and one million bacteria.
That does shed a whole new light on the age-old urban myth about pub peanuts/restaurant mints.
The Water Aid PR team though appears to have gone slightly round the bend (sorry, couldn’t resist) with its strategies for World Toilet Day.
Firstly, there is the truly stomach-churning online game, Turdlywinks.
Players are challenged to flick digital faeces into one of six toilets, with misses making nasty brown splashes.
When you get really good, there’s even a ‘boss’ toilet to defeat.
It’s actually surprisingly tricky – try it for yourself.
Or if you prefer your games less virtual, there’s always Poopla.
As Water Aid themselves describe it (and no I’m not making this up):
Play Poopla with friends or colleagues. By getting people to throw fake poos into a life-size model loo you remind them of how lucky they are to have a toilet!
As a former PR person, I find myself lost in admiration.
Full marks for breath-takingly revolting creativity and chutzpah, Water Aid.
Even if you are making me feel slightly queasy.