In the wonderful world of TV news, one thing tells you that a story is truly massive: it gets its own logo.
CNN and the American networks are undoubtedly the masters at branding a tragedy (think the Virginia Tech Massacre) – even if their swooshing, sweeping, 3D creations sometimes border on the slightly tasteless.
I’m not entirely sure that BBC News has quite cracked it this week though.
The opening of last night’s Ten O’ Clock news revealed a suitably dour Huw Edwards standing next to the graphics department’s latest creation illustrating the credit crunch.
I can’t quite adequately describe it here (you’ll have to take a look yourself) but the giant downward red arrow nestling behind him made me want to laugh more than worry.
I was half expecting it to do an animated crash, ending with a large cartoon ‘boing’.
Then again, maybe a little mild amusement is exactly what’s needed to break the endless bad news!