Frozen food chain Iceland has announced it will still run a series of Christmas ads featuring Kerry Katona, despite her disastrous appearance on This Morning.
Not that the firm aren’t worried about the effect it could have on their image.
As Katona’s publicist, Max Clifford, explained to The Telegraph :
“Iceland are worried because she is supposed to be this happy capable young mum and the interview today doesn’t give that perception.”
Hmm, capable young mum?
All of the ads I’ve seen in the past seem to centre on the phenomenal lack of effort she needs, or wants, to put into feeding her on-screen family.
Frozen roast dinner in a box, anyone?
It’s great news for Kerry, whom I can’t help but feel a bit sorry for this week.
Still, I would imagine that the prospect of yet more ‘why bother with all that freshly-cooked food nonsense?’ messaging won’t fill Jamie Oliver (sainthood pending) with festive cheer.
Who knows? It might even drive him to impale himself on a Turkey Twizzler…