Christmas is just over 3 weeks away; it’s time for the full festive advertising onslaught – with (jingle) bells on.
Brand Republic has a good round-up of the major players here .
Undoubtedly my favourite of this year is M&S’s cosy chalet Christmas.
Yes, probably because Take That are in it. Who can’t love Mark, Gary, Howard and Jason?
Apart from Robbie Williams, obviously. And, presumably, Boyzone.
It also reminds me strongly of the super-schmaltzy (and festively warm and fuzzy) video to Wham’s ‘Last Christmas’
The absolute worst is, without question, DFS’s radio effort.
A cover of Mariah Carey’s ‘All I want for Christmas’, it seems to have been playing since about August.
And gets more irritating with each repeat.
Although Tesco’s TV ad where a seemingly bemused Des O’Connor stumbles woodenly around his front room doesn’t quite work for me either.
And Coca Cola
Still, at least we have so far been spared the Coca Cola truck and winking Santa lighting up small villages (I have no idea quite why this ad is so celebrated but would love to be enlightened).
But then again I never really got the Cadbury’s drumming gorilla, so what do I know?!
Frozen food chain Iceland has announced it will still run a series of Christmas ads featuring Kerry Katona, despite her disastrous appearance on This Morning.
Not that the firm aren’t worried about the effect it could have on their image.
As Katona’s publicist, Max Clifford, explained to The Telegraph :
“Iceland are worried because she is supposed to be this happy capable young mum and the interview today doesn’t give that perception.”
Hmm, capable young mum?
All of the ads I’ve seen in the past seem to centre on the phenomenal lack of effort she needs, or wants, to put into feeding her on-screen family.
Frozen roast dinner in a box, anyone?
It’s great news for Kerry, whom I can’t help but feel a bit sorry for this week.
Still, I would imagine that the prospect of yet more ‘why bother with all that freshly-cooked food nonsense?’ messaging won’t fill Jamie Oliver (sainthood pending) with festive cheer.
Who knows? It might even drive him to impale himself on a Turkey Twizzler…
Filed under Advertising, TV